You are an expert in your field and you are doing a great job. Nevertheless you may

find it difficult to promote your own achievements to important others, such as

potential employers. Your ability to market yourself and your expertise is not only

important to the job search process, it also is critical to the advancement and

development of your career. Being authentic in self marketing is the uppermost

maxim, in the end. You want to express yourself confidently and do so in a way that

is consistent with your personality.